Marketing, a strategic tool for business development, is critical for the growth and survival of MSMEs. Due to the lack of information, scarcity of resources and unorganized ways of selling/marketing, MSME sector often faces problems in exploring new markets and retaining the existing ones. Keeping in view these facts, the Procurement and Marketing support Scheme has been introduced to enhance the marketability of products and services in the MSME sector.
OBJECTIVE
The scheme aims at the following:
• Promoting new market access initiatives like organising/participation in National/International Trade Fair/Exhibitions I MSME Expo.etc.
• To create awareness and educate the MSMEs about process of packaging in marketing, latest packaging technology, import-export policy and procedure, GeM portal, MSME Conclave, latest developments in international/national trade and other topics relevant for market access developments.
• To create more awareness about trade fairs, bar code, digital advertising, e-marketing, GST, GeM portal, public procurement policy and other related topics etc.
ELIGIBILITY CONDITION
Manufacturing I Service sector MSEs registered at Udyog Aadhaar Memorandum (UAM) Portal.
IMPLEMENTING AGENCY
M/o MSME through 010 DC (MSME) along with the network of its field offices, NSIC and other organisations of the Ministry of MSME. The Implementing Agency will implement all the components of the scheme and monitor their performance, call proposals / applications, scrutinize them, prepare the bill/claim and ensure settlement.
SCHEME COMPONENTS FOR MARKETABILITY ENHANCEMENT
Space Rent charges 80% of space rent paid for General category units and 100% for SC/ST/women/NER/PH units limited to Rs.30,0001-or actual whichever is less. The space rent will subject to minimum booth/stall size provided by the fair organiser.
Contingency expenditure 100% contingency expenditure for all categories of units subject to (include travel, publicity maximum RS.15,0001-or actual, whichever is less. One representative &freight) 100% contingency expenditure for all categories of units subject to (include travel, publicity maximum RS.15,0001-or actual, whichever is less. One representative &freight). from each participating unit may travel limiting to AC II tier train fairl Economy Class Air Fare. Local participants will be paid Rs 12/Km as freight charges (transportation of goods charges) up to 50 Kms.
Awareness Programs
To create an overall awareness about trade fairs, digital advertising, e-marketing platform, GST, GeM portal and other such related topics etc.
The capacity for this program is at least 30 MSME participants. Financial support of Rs 70,000/- per program wherever necessary subject to expenses as per Govt. of India extant rule. The program will be conducted by the Implementing Agency. The honorarium & travelling allowance to guest faculty other than Govt. official will be admissible as per Govt. of India extant rule.
More information about the program is available on https://msme.gov.in/4-marketing-promotion-schemes
